“I love merchandise. It's one of those things that I don't think of it as just a t-shirt. It's not just a magnet. It's not just a thing. It is a piece of that show that you're taking home with you that every time you look at it, every time you peek over to your fridge and you see that magnet, you go back to that night that you saw that show and all those memories that come back to you. That's how I approach everything.”
This week we talk with Brooklyn McLain, the co-founder and COO of the first Black-owned Broadway merchandise company, “merch.” We chat about the musical that made him a self-described “theatre enthusiast,” why merchandising is so important to a show’s branding, and what it was like introducing the first durag to Broadway.
Recommendation: Black Ass Movie Podcast (co-hosted by Brooklyn!)
Shout Out: My mama
Follow Brooklyn and merch. on Instagram, and check out merch. at merchdot.com.
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